What Is a Technical SEO Audit Service?
A technical SEO audit is a process where SEO experts check your website’s technical health. It’s like a full-body checkup for your website. It focuses on the behind the scenes elements that help search engines to crawl, index, and rank your website properly. Many business owners think SEO is only about keywords and content or only about On-page SEO, but Technical SEO is just as important.
Even if you have great content, your website may still rank low if it loads slowly, has broken links, or is not mobile-friendly. That’s where technical SEO services come in to find and fix those hidden errors that may be the reason for not ranking your website well on Google and not giving users a smooth experience.
What Does Technical SEO Cover?
Here are some common points checked during a technical SEO audit:
- Website Speed: If your site loads slowly, users will leave, and search engines may penalize you. So site loading speed optimization is a top priority.
- Mobile-Friendliness: With most users browsing on phones, it is highly recommended that your site look good and work smoothly on mobile devices.
- Crawlability and Indexing: Search engines need to find and index your pages. If there are crawl errors, resulting some pages may never appear in search results.
- Broken Links and Errors: Pages that don’t load or show 404 errors mean your site has broken links that hurt your user experience and SEO.
- Secure Connection (HTTPS): Security is a ranking factor. Your site must be secure with HTTPS, as google prefers security websites
- XML Sitemap & Robots.txt: These files guide search engines through your website. A good technical SEO makes sure they are correct and up-to-date.
- Duplicate Content: If the same content appears on multiple pages, Google may penalize your site for content duplication.
- Structured Data (Schema Markup): Helps search engines to understand your content better and may improve your appearance in search results.
Although these things look small, but together, they have a big impact on how search engines see your website.
Why Are Technical SEO Services Important?
Some SEO services are specific, like E-commerce SEO services for online selling business sites and Local-SEO services for local services-based business sites, but On-page , Off-page and Technical SEO are equally important for all types of websites. Although Google is smart, it still needs help to understand your website. If your website loads slowly, has broken links, or is hard to crawl, Google may skip it and give importance to your competitors and rank them higher.
Here’s how technical SEO services help:
- Improves Rankings
By fixing or resolving technical issues, your website becomes easier for search engines to crawl and rank. - Boosts Website loading Speed
A fast-loading site keeps visitors happy and reduces bounce rate. That’s why it is important. - Improve User Experience
Clean navigation, a mobile-friendly design, and error-free pages make users stay longer on your website. - Helps in Better Indexing
If your website has no technical errors, search engines will crawl and index more pages of your site, which means more chances to appear in search results. - Fix Hidden Errors
A technical audit finds those hidden issues or errors and helps to fix them, which are not visible on the front end.
What to Expect from a Technical SEO Audit Service?
When you hire a technical SEO expert or agency like Being Optimizers, they usually follow a step-by-step process:
- Site Crawl: Using SEO tools like Screaming Frog, SEMrush, or Ahrefs to scan your website.
- Issue Identification: Finding errors like slow pages, missing meta tags, or crawl errors.
- Detailed Report: Providing a clear list of errors along with suggested fixes.
- Implementation Help: SEO agencies offer to fix the issues for you.
If you’re serious about your website’s SEO, doing a technical audit every few months is a smart move. It helps keep your website healthy and competitive.
Final Thoughts
Technical SEO may sound a little bit complicated, but it’s all about making your website easy to use, fast, and understandable both for users and search engine crawlers. If your site is not performing well, a technical SEO audit could be the key to unlocking better rankings and more traffic in SERP.
At Being Optimizers, we offer complete technical SEO audit services to help your website perform at its best. Want to give your website a health check? Contact us today for a free consultation.