In the era of 2025, every young person understands the usefulness of the internet. Today we search everything on the internet. Like good mobile and its price or company detail, doctor’s appointment, or searching any video, or review of something. First we search on Google, we write some keywords in Google, then immediately a website appears, we open it. We should think how this website got ranked on Google. Why Google brought this website on first number. And which website is on second number this is the magic of SEO.
Definition of SEO:
SEO is an English word which consists of three words. First is “S” which means “Search”, second word is “E” which means “Engine” and third word is “O” which means “Optimization’. So, SEO Stands for Search Engine Optimization.
When we search something on Google, Bing or YouTube, the thing which comes on first number people search and watch them.
More and more people will click on it, it will get more traffic, reach will increase, and chances of earning will be higher.
According to my study SEO is divided into three main parts. The first part is On Page SEO.
On-Page SEO
According to my study, in On Page SEO the following seven works are extremely necessary which make search engine rank the website on top. So let’s try to understand each one shortly.
- High-Quality Content
According to my study, search engines prefer content which is complete in every way. It should give clear answers of every question. Strictly avoid writing unnecessary information and only talk to the point.
- Keywords
According to my study the most important thing is keywords. Keywords must be written in the start, middle and at the end of the paragraph. Avoid writing again and again because writing again and again causes damage.
- Headings Levels (H1, H2, H3,)
According to my weak study headings should be written in easy so reading becomes easy. And Google also understands easily. According to my study H1 should be main title, then H2 should be Sub points, and finally H3 should give more Sub information.
- Meta Title and Meta Description
On the basis of my personal experience I can write that Meta Title means those words which play prominent role in Google result. Meta Title of anything should be written clearly so it can also be used as Meta Description. And it should have call to action so it can give good result.
- Image Optimization (Alt Tags)
According to my observation image should be given appropriate size so it can upload quickly and also Alt Text should be given so Google and blind users do not face any difficulty.
- Internal Linking
According to my experience, internal linking, in simple words, means linking one page of your website to another related page. It has three main benefits: (1) SEO improves, (2) bounce rate decreases, and (3) page authority increases
- URL Structure
URL should always be made completely simple and short with keyword. So both search engine and user can understand easily.
- Off-Page SEO
In Off-Page SEO, all the work is done outside the website, not inside. It is about making Google feel that your website is trustworthy and popular.
When someone from another website gives your website a backlink, it sends a good signal to Google. As a result, it gives a good impression from Google’s side.
Social Media Sharing:
- Make sure to share your website’s link on Facebook, Twitter, Instagram, etc, so that more and more people can reach the site.
- Guest Blogging:
In my opinion, if possible, get a blog written for your product or website by top influencers. This way, their followers will also be attracted toward you.
Do get blog comments and forum comments done for the website and, if possible, also provide your site’s link.
- Off-Page SEO
In Off-Page SEO, all the work is done outside the website, not inside. It is about making Google feel that your website is trustworthy and popular.
When someone from another website gives your website a backlink, it sends a good signal to Google. As a result, it gives a good impression from Google’s side.
Social Media Sharing:
- Make sure to share your website’s link on Facebook, Twitter, Instagram, etc, so that more and more people can reach the site.
- Guest Blogging:
In my opinion, if possible, get a blog written for your product or website by top influencers. This way, their followers will also be attracted toward you.
Do get blog comments and forum comments done for the website and, if possible, also provide your site’s link.
- Technical SEO
In technical SEO, we solve the internal technical matters of the website in a unique way. If the site is technically poor, Google pushes it down, no matter how good the content is.
Main points:
- Site Speed:
According to my study, it is very important for the website to load fast. People quickly leave sites that open slowly.
- Mobile Friendliness:
The site should be set in a way that it opens quickly and easily on mobile, because most people visit from mobile devices.
3.Secure Connection (HTTPS):
Those websites whose address starts with “https://” show a symbol of a secure connection.
- Sitemap.xml:
Sitemap is a type of file that tells Google which pages are on this website.
5. Robots.txt:
Through the robots.txt file, we tell Google which pages to index and which not to.
6.Crawl Errors Fixing:
Whatever work is done on the site should be completely free from errors so that if Google is having difficulty crawling your site, it must be corrected.